Sonae

Solution(s) used : C-Link Loyalty

pictogramme The need

The Sonae group, a leading specialist food retailer in Portugal, has adopted LaSer Symag's C-Link Loyalty solution. This consists in a comprehensive offer of sales promotion, couponing and loyalty, which includes a simple loyalty card or a combined payment, credit and loyalty card, in store, on the web and on mobiles. In 2013, the Group wants for the first time to incorporate a third-party brand in its multichannel and "real time" programme: Galp, the leading fuel distributor in Portugal.

pictogramme Symag's solution

Symag implements an adapted version of C-Link Loyalty and adds self-contained and independent loyalty platforms to it. In this way the Sonae group can choose each of the brands participating in the loyalty programme.

pictogramme The benefits for the retailer

Sonae identifies each customer through multi-brand buying behaviour and offers them personalized experiences and loyalty offers. Its loyalty programme with its shared operating costs represents an excellent way of introducing its "single-brand" customers to other group brands.

Over 80% of Portuguese households are active cardholders and 88% of sales are made under the loyalty programme.

pictogramme The benefits for consumers

Customers benefits from real-time special offers that can be used the following day. Rewarded by the various brands of the programme, they benefit from a higher level of rewards.